Rapidly reinventing the meaning of a symbol: the case of Russia and the letter Z

P 1 The power of symbols and why it was so easy for Russia to ruin the letter Z

‘One of the more surprising footnotes to the awful story of Russia’s invasion of Ukraine is the transformation of the letter Z into a loaded symbol. Appearing first on Russian tanks and military vehicles, perhaps serving the practical task of distinguishing them from opposing forces, the symbol promptly migrated off the battlefield and into the public sphere, connoting support for the Russian regime’s aggression. 


It was a thorough transformation, and it happened with remarkable speed: “It took only a week,” the Russian-American journalist Masha Gessen noted earlier this month, “for the ‘Z’ to become the symbol of the new Russian totalitarianism.” In short, the letter Z (which doesn’t actually exist in the Cyrillic alphabet used in Russia) has been transformed and made toxic; it’s a remarkable example of how swiftly and decisively the meaning of a symbol can be completely reinvented, seeming at random….’

— via FastCompany

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