The presumption, apparently, is that the medium of a live broadcast can facilitate access to whatever sacred power one might believe the shroud to possess:
‘On Saturday, the archbishop of Turin, Cesare Nosiglia, responded to calls for spiritual solace in these unprecedented days by announcing plans for an extraordinary showing of the Shroud of Turin on the day before Easter.
This object, the supposed burial cloth of Jesus Christ, is famous for its faint impressions of Christ’s bloodstained body that adhered to it, allegedly by miracle. But it is also well-known for the contentious debates over authenticity that still boil even three decades after a carbon-dating analysis determined that the cloth originated in the medieval period. Much of the shroud’s allure comes from its mystery and secrecy. Since it is only rarely shown to the public, announcements like this one are headlining events.
But as a testament to the realities of the COVID-19 crisis, this exhibition will take place over television and through livestreaming social media venues. (You can watch the English-language version on YouTube. It will begin at 5 p.m. local time, 11 a.m. Eastern in the U.S.) Whether Nosiglia knows it or not, his decision to exhibit the Shroud of Turin virtually in real time during a global pandemic finds neat points of synchronicity with the history of the shroud’s rise to becoming Christianity’s most famous—and notorious—sacred artifact. It also forces us to rethink the limits and capabilities of digital mediation as life is exiled to virtual platforms….’