How Ambient Intimacy Became So Overwhelming

Via Pacific Standard:  ‘Today, with actual friends, brands, publications, and advertising all using the same social channels, it’s more difficult to tell who or what you’re emotionally connecting to than it once was. To solve the dilemma of ambient intimacy, we need to figure out more ways to filter it and to make the possibility of intimacy more useful to us when any entity online can buy access to the spaces we share with friends. The problem has become, how do we be intimate with only the people we actually want to be intimate with online?’