Giving Tea The Blue Bottle Treatment

Giving Tea The Blue Bottle Treatment | Fast Company | Business + Innovation

Via Fast Company:  ‘To understand third-wave tea, it’s helpful to understand third wave coffee, which you could characterize as an obsession with tiny, granular details. First wave coffee meant Folgers. At a second-wave establishment like Starbucks, a patron might request non-coffee additives like soy milk, two pumps of sugar-free vanilla, and their name spelled correctly. Third-wave coffee drinkers are more concerned with process, and the coffee beans themselves: What’s the best extraction method? A pour-over? A vacuum pump? What’s the ideal water temperature? Oh! And if you aren’t using a conical Burr grinder, what are you even doing with your life?

If first-wave tea was Lipton coming to the U.S. at the turn of the 20th century, and the second wave was the spread of mall emporiums like Teavana, third-wave tea in the U.S. is, like its coffee predecessor, a return to form, with an emphasis on purity and accessibility. It’s simply tea, unadulterated and directly sourced from farmers, usually from Asia.’

 

Prewar Japanese beer posters: the most beautiful ads ever made?

Via Boing Boing:  ‘Japanese beer culture has exploded over the past twenty years… But if we’ve entered the golden age of Japanese beer, we’ve missed the golden age of Japanese beer advertising. That came before the Second World War, a time when, if the advertising industry needed drawing, painting, or lettering, it was done by hand.

Asahi, Kirin, and Sapporo were not known for their richly flavorful product, but could command richly evocative imagery for the posters and postcards that promoted it.

A robust market now exists for these antique pieces of advertising and their suitable-for-framing reproductions. Spend enough time hunting for them, and you’ll start to notice that different brands often used the same pictures: what you’d thought of as “the Asahi girl” might well turn up on a Sapporo poster, and so on.

Now if you’ll excuse me, I seem to have developed a sudden thirst for an ice-cold beverage of some kind.’