…So why can’t we stop using it? ‘In my research I have found that social software may inadvertently promote inequality rather than countering it. Metrics, like follower count or number of “likes” on a photo, facilitate this process by rendering social status into something that can be quantified, qualified, and publicized.
The process of what I call “digital instantiation” works similarly toward quantification, qualification, and publicity by rendering users’ lives in piecemeal fashion, unintentionally creating a whole that is larger than the sum of its parts. Social media tools digitize formerly ephemeral pieces of information, like what one had for breakfast, making it possible to create a bigger picture of a person or community’s actions. Once “breakfast” is captured in a Foursquare check-in or Instagram photo, it can be combined, searched, or aggregated with other pieces of information to create mental models of actions, beliefs, and activities. Within this context, social surveillance, or the monitoring of friends’ and peers’ digital information, becomes normal.
While lifestreaming has plenty of social and emotional benefits, it also comes with costs. Lifestreamers must see themselves through the gaze of others, altering their behavior as needed to maintain their desired self-presentation. This constant monitoring against the backdrop of a networked audience creates anxiety and encourages jockeying for status, even as it brings forth new forms of social information.’ (Medium).
- Social Software is Enabling the Old “to-do” List to Make a Comeback (billives.typepad.com)
- 7 Social Media Pet Peeves That Drive Me Batty (thisbrunettelovescoffee.wordpress.com)
- Geolocating platform, sounds scary. (emagenativ.wordpress.com)