“More evidence of the abominable ad market: Wired’s February issue is so thin, its binding is thicker than its actual pages. It feels startlingly flimsy to the touch. The issue numbers just 113 pages in total. Wired’s January issue contained 128 pages; the December issue, 231 pages.
Of those 113 pages, only 31.5 are ad pages. That’s miserable. The usual ratio between editorial and advertising hovers around 1:1.
31.5 ad pages is a 27% decline from the January 2009 issue, which itself was a 47% decline from January 2007.” via Silicon Alley Insider.

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