Michael Shermer:
We have a cognitive bias to see ourselves in a more positive light than others see us. “Francis Bacon and experimental psychologists show why the facts in science never just speak for themselves…
In the first trimester of the gestation of science, one of science’s midwives, Francis Bacon, penned an immodest work entitled Novum Organum (‘new tool,’ after Aristotle’s Organon) that would open the gates to the ‘Great Instauration’ he hoped to inaugurate through the scientific method. Rejecting both the unempirical tradition of scholasticism and the Renaissance quest to recover and preserve ancient wisdom, Bacon sought a blend of sensory data and reasoned theory.
Cognitive barriers that color clear judgment presented a major impediment to Bacon’s goal. He identified four: idols of the cave (individual peculiarities), idols of the marketplace (limits of language), idols of the theater (preexisting beliefs) and idols of the tribe (inherited foibles of human thought).
Experimental psychologists have recently corroborated Bacon’s idols, particularly those of the tribe, in the form of numerous cognitive biases. The self-serving bias, for example, dictates that we tend to see ourselves in a more positive light than others see us: national surveys show that most businesspeople believe that they are more moral than other businesspeople, and psychologists who study moral intuition think they are more moral than other such psychologists. In one College Entrance Examination Board survey of 829,000 high school seniors, less than 1 percent rated themselves below average in ‘ability to get along with others,’ and 60 percent put themselves in the top 10 percent. And according to a 1997 U.S. News and World Report study on who Americans believe are most likely to go to heaven, 52 percent said Bill Clinton, 60 percent thought Princess Diana, 65 percent chose Michael Jordan and 79 percent selected Mother Teresa. Fully 87 percent decided that the person most likely to see paradise was the survey taker!” — Scientific American