“It’s not that consumers won’t tell you what’s on their minds. It’s that they can’t.”

Penetrating the Mind by Metaphor. This market researcher well-versed in neuroscience holds the rights to the first patented market research technology. He makes an insightful, if insidious point, that there is an inherent contradiction between conventional market research — in which subjects are supposed to tell you how a consumer would respond to a pitch or a product — and the fact that most marketing and advertising tactics work on an unconscious level, so that the consumer does not know what s/he thinks, and most product reaction is imagery not easily verbally conveyed. Hence, better manipulation of your buying habits is forthcoming.

U.S. drops pledge on nukes: “The Bush administration is no longer standing by a 24-year-old U.S. pledge not to use nuclear weapons against non-nuclear states, a senior administration official said yesterday.” Washington Times There is nothing to say with more than four letters to capture my indignation at this latest from this illegitimate, monumentally incompetent dysadministration which represents one of the greatest threats to the survival of the human race we’ve ever had in office.

E-mails detail Indiana Guard ‘ghosts’: “Evidence continues to grow that National Guard units across the country are undermanned and have faked their troop level reports to Washington for years in order to protect their flow of federal money and to hide their inability to retain troops.: USA Today [via Red Rock Eaters]

“It’s not that consumers won’t tell you what’s on their minds. It’s that they can’t.”

Penetrating the Mind by Metaphor. This market researcher well-versed in neuroscience holds the rights to the first patented market research technology. He makes an insightful, if insidious point, that there is an inherent contradiction between conventional market research — in which subjects are supposed to tell you how a consumer would respond to a pitch or a product — and the fact that most marketing and advertising tactics work on an unconscious level, so that the consumer does not know what s/he thinks, and most product reaction is imagery not easily verbally conveyed. Hence, better manipulation of your buying habits is forthcoming.