‘A sense of sameness pervades the creative world
The dominant themes feel static and repetitive, not dynamic and impactful
Imitation of the conventional is rewarded
Movies, music, and other creative pursuits are increasingly evaluated on financial and corporate metrics, with all other considerations having little influence
Alternative voices exist—in fact, they are everywhere—but are rarely heard, and their cultural impact is negligible
Every year the same stories are retold, and this sameness is considered a plus
Creative work is increasingly embedded in genres that feel rigid, not flexible
Even avant-garde work often feels like a rehash of 50-60 years ago…’
Etc.
— Ted Gioia via Substack
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