‘They possess a deep sense of anti-establishment angst, along with a need to feel superior to everyone else. They’ve bought so much stock in rugged individualism, they can’t tell the difference between communism and cooperation anymore. Anything that even hints at a shared purpose or common goal gives them mental hives. Anti-vaxxer propaganda appeals to that hidden desire some of us have to be the underdog and fight the system. That’s the narrative that makes them feel special. This problem calls for a flank approach…’
— Jessica Wildfire via Medium