Christina Maxouris writes:
‘…[Y]es, a lot of people find ASMR relaxing. Others find it horrifying. Or at the very least it freaks them out, like the Michelob Ultra ad featuring Kravitz did.
It’s not Kravitz that’s the problem, it’s just that ASMR is not for everyone! For every person that chills out to the sound of someone rubbing Velcro or sipping from a beer bottle, there’s someone else who thinks ASMR feels like being haunted by a very quiet ghost with no sense of personal space. …’