The Biggest Spender of Political Ads on Facebook? Donald Drumpf

‘Trump and his political action committee spent $274,000 on ads on the social network since early May, outpacing the second-biggest spender, Planned Parenthood Federation of America, a nonprofit organization that provides reproductive health care. Planned Parenthood spent just over $188,000 on Facebook ads over the same period.

The ads bought by Mr. Trump and his PAC were also seen the most by Facebook’s users, having been viewed by at least 37 million people since May. That compared with 24 million people who saw the second-most viewed group of political ads, which were also from Planned Parenthood.

…Facebook now requires buyers of political ads on its network to be verified as United States citizens or permanent residents, to cut down on foreign interference. That means Facebook’s political ad archive largely provides a portrait of domestic activity, spotlighting both the digital ad buying of Democratic and Republican elected officials and political candidates, as well as nonprofit organizations, for-profit groups and PACs. The archive also shows how much these ads were actually consumed by the social network’s users….’

Via New York Times

Can Just a Whiff of Coffee Boost Performance?

NewImage‘A new study finds that the scent of coffee alone helped students perform better on the analytical portion of the Graduate Management Aptitude Test, or GMAT, a computer adaptive test required by many business schools. It also increased the participants’ expectations that they would do well on the test.

The findings are published in the Journal of Environmental Psychology.

“It’s not just that the coffee-like scent helped people perform better on analytical tasks, which was already interesting. But they also thought they would do better, and we demonstrated that this expectation was at least partly responsible for their improved performance,” said study leader Dr. Adriana Madzharov, a professor at Stevens School of Business.

In short, smelling the scent of coffee, which has no caffeine in it, has an effect similar to that of drinking coffee…’

Via Psych Central