Facebook, You Needy Sonofabitch

This is what happens when the metric of how much time users spend using your thing supersedes the goal of providing legitimate value to your users. The tricks, hooks, and tactics Facebook uses to keep people coming back have gotten more aggressive and explicit. And I feel that takes away from the actual value the platform provides.

There are of course plenty of weighty, important topics worth criticizing Facebook for, from their perpetuating fake news to their role in influencing the election to enabling the surveillance state and so on. But even this seemingly benign topic has huge ramifications on how people spend their time and live their lives. As users, it’s important to be aware of how the platform is manipulating you. As designers, it’s important to be mindful of how much attention we’re demanding from users and why we’re demanding that attention in the first place.

So that’s where I’m at. I’m likely not going to delete Facebook entirely since I do genuinely enjoy staying in touch with the people in my life, and for better or worse Facebook is where those people hang out. But I want to do use Facebook on my own terms, not theirs.

Source: Brad Frost