Why Facebook Is the Junk Food of Socializing

‘Have you ever been walking in a dark alley and seen something that you thought was a crouching person, but it turned out to be a garbage bag or something similarly innocuous? Me too. Have you ever seen a person crouching in a dark alley and mistaken it for a garbage bag? Me neither. Why does the error go one way and not the other?


Human beings are intensely social animals. We live in hierarchical social environments in which our comfort, reproduction, and very survival depend on our relationships with other people. As a result, we are very good at thinking about things in social ways. In fact, some scientists have argued that the evolutionary arms race for strategic social thinking—either for competition, for cooperation, or both—was a large part of why we became so intelligent as a species. Back then, if you saw something that looked like a person, by golly it was a person.


This affinity for social reasoning, however, has resulted in systematic quirks in human reasoning about the non-human. This happens in two ways. First, we tend to see humanlike agency where there isn’t any, a common form of pareidolia.


…Why would we evolve to have a systematic error like this? Like most biases, it takes advantage of patterns in our environment to help us (or, more accurately, paleolithic people) reproduce and survive. In the environment where humans first evolved, mistaking a log for a lion is much safer than mistaking a lion for a log, favoring the survival of those who err on the side of seeing agency in many places. And for a hunter-gatherer at greater risk from wild animals and interpersonal violence than we face today, living things tend to be more dangerous than non-living things. We tend to see agency in everything, and children have it more than adults, suggesting that it has an inborn element.


…The other interesting effect of this is that we treat virtual people as real people. …[W]hen we interact with “friends” on social-networking sites or through texting, it can feel like we’re getting quality social contact, but we are not. It turns out that face-to-face interaction with other people—real people, right in front of us, not characters on TV or friends we communicate via text messages—is absolutely vital for longevity and happiness. In fact, it is a larger contributor than exercise or diet! …’

Source: Nautilus