‘As Americans turn to George Orwell’s 1984 (1949) to better understand Donald Trump’s election, as we entertain the exciting possibility that we can read our way to some level of sensible public understanding, it’s time to suggest another classic 20th-century work, one that lends even deeper insight into Trump’s unlikely rise to power: Roland Barthes’ Mythologies (1957). Like Orwell, Barthes deals in language. Unlike Orwell, he deals in language to elucidate the subversive (and oppressive) power of myth.
Trump is more than a butcher of language. He is a builder of myths.Myths are not, in Barthes’ analysis, innocent origin stories. They are dangerous cultural distortions. They cleanse language of its history, and liberate words from their past, all in order to make a non-essential (and often ridiculous) connection seem essential. This somewhat mystical (myths are mysterious) transformation works by suggesting that certain fabricated phenomena are all natural (and, thus, all good) while hiding the cynical process of social construction behind their making. We build myths to prevent as many people as we can from asking questions about the hidden distortion that, inevitably, serves someone’s interest at the expense of truth, justice, and enlightened common sense…’
Source: Pacific Standard