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“Donald Trump’s wild new rhetoric isn’t about winning — it’s about what comes next”

Fascinating thinking by Matt Yglesias (Vox). He notes that, while complaining about media coverage is nothing new from a political campaign, Trump goes further with “a wholesale, broad-brush effort to entirely discredit the entire existing media ecosystem… Trump’s thesis is not that reporters are out of touch with the struggles of ordinary Americans or implicitly biased in favor of liberals. He argues instead that the whole enterprise is root and branch untrustworthy…” and that scapegoating the media will be the explanation for the faithful about why he lost the election (as he surely will). This will be his route to rehabilitating his unflattering image with the wider universe of conservatives who feel he has blown what should have been a very winnable race for the GOP.

“And the media is in many ways a perfect scapegoat, because it sets up Trump for a next act… Trump is likely setting himself up as a media entrepreneur.”

The CEO of his campaign, Steve Bannon, used to run Breitbart.com, where he has shown savvy in building a digital conservative brand. Combine that with the “on-camera talent” of Trump himself, as a reality TV host, and his friend Sean Hannity (thought to be considering a departure from Fox News). Add into the mix Roger Ailes, who built the Fox juggernaut before his recent ouster for sexual harassment; and Trump’s so-in-law Jared Kushner, who owns the New York Observer. Looks like the right mix to “operate a successful media company, folding the existing Breitbart and Hannity franchises together with the Trump brand to form Trump TV or Trump Media.” But this would only work if this blowhard with a pathological inability to take responsibility for any of his failings can successfully overcome the stink of a loser, A “campaign to scapegoat the establishment press for Trump’s electoral defeat makes the perfect exit strategy.”