‘A Japanese woman peers at you through a YouTube clip, whispering words in Japanese and English that are barely audible. In some videos she taps different materials gently; in others, she makes sounds with traditional Japanese instruments. Welcome to the quirky world of Japanese Autonomous Sensory Meridian Response (ASMR)—the phenomenon of inducing pleasurable chills and shivers in responsive listeners via sounds. Since 2014, YouTuber Yukino Yumijuku, who was recently featured in a Japan Times article on the rise of ASMR in Japan, has created 78 YouTube videos associated with the phenomenon for her channel “Japanese ASMR.” …’
Source: Motherboard