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“Something bad is happening. Something really dangerous is going on.”

‘The dark power of words has become the defining feature of Mr. Trump’s bid for the White House to a degree rarely seen in modern politics, as he forgoes the usual campaign trappings — policy, endorsements, commercials, donations — and instead relies on potent language to connect with, and often stoke, the fears and grievances of Americans.

The New York Times analyzed every public utterance by Mr. Trump over the past week from rallies, speeches, interviews and news conferences to explore the leading candidate’s hold on the Republican electorate for the past five months. The transcriptions yielded 95,000 words and several powerful patterns, demonstrating how Mr. Trump has built one of the most surprising political movements in decades and, historians say, echoing the appeals of some demagogues of the past century’

Source: The New York Times