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New Chinese character threatens to ‘break the internet’

Via Telegraph: ‘The launch of a new word in China is threatening to break the internet, with the character being shared millions of times despite no-one knowing what it means.

The character, known as “duang”, has appeared more than 8m times on China’s leading social media site Weibo since it emerged a week ago, generating hundreds of thousands of online conversations.

Foreign Policy, the magazine, has now dubbed the character as a “break the internet” viral meme in the same ilk as last year’s image of Kim Kardashian and last week’s multi-coloured dress.

The new character has connections to film star Jackie Chan. A fake advert featuring Chan, who sponsors numerous products in China, appeared on video streaming site Youku for herbal shampoo Bawang, which Chan endorses. At the end of advert, Chan appears to say of the product: “It’s just … it’s just … duang!” ‘