“It’s the most pernicious cliché of our time: Sometimes buzzwords become so pervasive they’re almost inaudible, which is when we need to start listening to them. Disruptive is like that. It floats in the ether at ideas festivals and TED talks; it vanishes into the jargon cluttering the pages of Forbes and Harvard Business Review. There’s a quarterly called Disruptive Science and Technology; a Disruptive Health Technology Institute opened this summer. Disruptive doesn’t mean what it used to, of course. It’s no longer the adjective you hope not to hear in parent-teacher conferences. It’s what you want investors to say about your new social-media app. If it’s disruptive, it’s also innovative and transformational.” (New Republic)

