“Why are we thinking so much about thinking these days? Near the top of best-seller lists around the country, you’ll find Jonah Lehrer’s “Imagine: How Creativity Works,” followed by Charles Duhigg’s book “The Power of Habit: Why We Do What We Do in Life and Business,” and somewhere in the middle, where it’s held its ground for several months, Daniel Kahneman’s “Thinking, Fast and Slow.” Recently arrived is “Subliminal: How Your Unconscious Mind Rules Your Behavior,” by Leonard Mlodinow.
It’s the invasion of the Can’t-Help-Yourself books. …These books possess a unifying theme: The choices we make in day-to-day life are prompted by impulses lodged deep within the nervous system. Not only are we not masters of our fate; we are captives of biological determinism. Once we enter the portals of the strange neuronal world known as the brain, we discover that — to put the matter plainly — we have no idea what we’re doing.” (NYTimes)