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The Perfected Self

Teaching machine, designed by B. F. Skinner
Teaching machine, designed by B. F. Skinner

“B. F. Skinner’s notorious theory of behavior modification was denounced by critics 50 years ago as a fascist, manipulative vehicle for government control. But Skinner’s ideas are making an unlikely comeback today, powered by smartphone apps that are transforming us into thinner, richer, all-around-better versions of ourselves. The only thing we have to give up? Free will.”  (The Atlantic).