Learn to love the equation

“Look on the side of a bus at the moment and you might be rather shocked to see an onslaught of mathematical symbols. The conglomeration of cosines and Greek letters isn’t the outpourings of some disgruntled mathematician writing graffiti about his latest discovery across the nation’s bus network. This cryptic equation is part of an advertising campaign. Mathematical equations are now so cool – ice cool – that the drinks firm Diageo believes they can help sell Smirnoff Ice.” (Guardian.UK)