Drug adverts have ‘profound effect’ on prescribing

“Advertising drugs directly to patients has a “profound effect” on the way doctors prescribe, finds a new study in which actors posed as patients.

Drug companies have poured billions of dollars into direct-to-consumer (DTC) advertising in the US since the rules governing mass media advertising for prescription drugs were relaxed in 1997. Other countries – such as the UK, for example – do not permit advertising directly to patients.” (New Scientist)

I find the process obscene but, to be candid, in the eight years since drug advertising has targeted the public directly, I have yet to be asked for a particular medication by a patient because they or a family member had seen it in an ad.