High-tech homo sapiens: “Currently, having a 200-year lifespan or an intelligence quotient double that of Marilyn Vos Savant might seem pretty far out. But some enhancement advocates are even more creative. Right now, over at a website associated with the World Transhumanist Association, a community of people is eager to get bioengineered bodies as soon as possible. Here’s the running list—half tongue-in-cheek—of some of the possible body modifications.” —James Pethokoukis, US News

In other words, TiVo viewers watch more commercials:

“Digital video recorders (DVR) typically are seen as the ultimate threat to TV advertising, giving consumers unsurpassed control over what they choose to watch or not watch on their TV sets, including TV commercials. And while it is true that most DVR subscribers do fast-forward through TV commercials when watching programming in replay mode, new research indicates that the net effect of DVRs actually increases the likelihood that viewers will see a TV commercial not decrease it.” (Media Daily News)

The main reason for this is that, with overall higher TV viewing satisfaction, TiVo viewers watch more TV overall. Even though they zap through a number of commercials, on net it appears they watch more than non-TiVo viewers. I know this is not true for me; I skip virtually 100% of TV advertising, especially since I enabled the 30-second skip hack, making skipping an ad dead simple. If studies such as this reassure the powers that be that they do not have to fight a pitched battle against the DVRs, I am all for it.