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The First Law of Psychology is the Second Law of Thermodynamics

The Energetic Evolutionary Model of the Mind and the Generation of Human Psychological Phenomena (abstract). Peggy La Cerra, of the Center for Evolutionary Neuroscience in Ojai, CA, mounts an energetic (pun intended) challenge to evolutionary theory and, in particular, evolutionary psychology. She argues that traits cannot be selected for merely by their adaptive value but rather on the more complicated basis of a balance between their adaptive value and their energetic costs. The origin of the mind is largely that of a mechanism to assess the energetic viability of a behavioral strategy. In simple terms, it is sensible not to do everything that would be good for oneself if it is too costly…