Our Desensitized World:

Sweet Smell of Excess:

It has been said that humanity has three main needs – security, stimulus and identity. What effect on these are we having as we manipulate our most instinctive and discerning sense? We live in an age of insecurity, where we do not trust our neighbour and are unable to smell whether they are friend or foe. We are obsessed by the need for short-term stimulus, drenching ourselves in cheap and toxic perfumes and soaking our anaemic food in artificial smells. And as we scrub away our own natural odours, preferring to smell of Poison or Escape, might we not be losing our sense of identity too? The Ecologist