Revolting Truths

Emotional Selection in Memes: The Case of Urban Legends: “This article explores how much memes like urban legends succeed on the basis of informational selection (i.e., truth or a moral lesson) and emotional selection (i.e., the ability to evoke emotions like anger, fear, or disgust). The article focuses on disgust because its elicitors have been precisely described….(L)egends that contained more disgust motifs were distributed more widely on urban legend Web sites…” Journal of Personality and Social Psychology