Daniel P. Mears: The Ubiquity, Functions, And Contexts Of Bullshitting “Abstract: Bullshitting is an essentially social phenomenon worthy of investigation. In support of this view, I provide a definition that provides the basis for suggesting the ubiquity and diverse functions of bullshitting, and how it occurs in and is structured by a wide range of interpersonal and social contexts. Drawing upon illustrations from research, everyday life, and classical and contemporary theories, I argue that the study of bullshitting can inform and be informed by social theory. In so doing, an illustration is provided of (Robert) Merton’s (The Sociology of Science: Theoretical and Empirical Investigations, 1973) observation that investigation of seemingly trivial social phenomena can yield insight not only into these phenomena but also into basic dynamics of social behavior.”

Journal of Mundane Behavior