‘Before California’s start-up culture gave us its own quasi-corporate pidgin, full of “circling back” and “thinking outside the box,” a tiny town in Mendocino County decided to “shark” us all. If you don’t get it, you’re a “brightlighter.”

Logging and farming town Boonville, in California’s Anderson Valley, has its own language, “Boontling,” a dense and private vocabulary of Pomo words, Spanish, Irish brogue, and pure inside jokes. While it has seen better days, this video does its best to help raise some interest…’ (via Boing Boing)