‘The Tr*mp spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! extinction burst…

Extinction burst is actually really simple. It’s when you have a behavior and a reward, and you withdraw the reward in order to change the behavior. When you do that, usually to change an undesirable behavior, the behavior itself increases in frequency and intensity for a short period of time until ultimately the subject changes the behavior and then that behavior goes extinct…

Now, extinction burst at the national level is much slower, but in this case we actually know very clearly what triggered it: it was Obama’s election in 2008. Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA. It is a 10-year tsunami of rage in the face of inevitable extinction.

This is why Republicans are still so angry. They know they know Tr*mp winning can’t stop it, and they know Tr*mp in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs.

At this point, the only thing that’ll stop it is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal. So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end…

[T]he extinction burst concept explains why the reaction seems to be getting more extreme, from QAnon to an increased number of book bans to anti-trans laws to anti-abortion laws to Elon Musk doing Nazi salutes in public to openly expressed racism by many Republican politicians to January 6th to the 2025 Coup. We are seeing behavior that 15-20 years ago would have been almost unthinkable — now it’s daily….’ (Jason Kottke via Kottke)