The Little Albert Experiment: The Perverse 1920 Study That Made a Baby Afraid of Santa Claus & Bunnies

Via Open Culture: ‘The field of psychology is very different than it used to be. Nowadays, the American Psychological Association has a code of conduct for experiments that ensures a subject’s confidentiality, consent and general mental well being. In the old days, it wasn’t the case.

Back then, you could, for instance, con subjects into thinking that they were electrocuting a man to death, as they did in the infamous 1961 Milgram experiment, which left people traumatized and humbled in the knowledge that deep down they are little more than weak-willed puppets in the face of authority. You could also try to turn a group of unsuspecting orphans into stutterers by methodically undermining their self-esteem as the folks who ran the aptly named Monster Study of 1939 tried to do. But, if you really want to get into the swamp of moral dubiousness, look no further than the Little Albert experiments, which traumatized a baby into hating dogs, Santa Claus and all things fuzzy.’