Via Collectors Weekly: ‘As a rock-poster collector, I’ve always found that handoff from artist to printer to be one of the most interesting aspects of the form. Many of the artists working between 1966 and 1971, talented though they were, did not know the first thing about offset lithography, the dominant printing technique of the day. In this light, the unsung heroes of San Francisco’s rock-poster scene may have been the printers. Sure Graham and Helms wrote the small checks, and the ideas belonged to the artists. But with a few notable exceptions Wilson had a small offset press, and Moscoso taught stone lithography, most poster artists of the era had no formal training in the printing techniques used to disseminate their work. As a result, career pressmen were often unsigned collaborators, teaching artists how to get the most out of a medium they absolutely had to understand if they were going to make it as poster artists.’
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