Via Salon.com: ‘Imagine a world where a filmmaker could go to a studio and say, “My team has five million followers. Through crowd-funding, we’ve done 25,000 preorders for the video that we haven’t begun to shoot, and I want to be your partner in the producing and marketing of this movie.” How could that not be enticing? And we’re almost at that point. This is the beginning of the third way. And you can already see it peeking out from under the horizon. Each day, it grows larger, better, and, perhaps for some, more threatening.’