“The Toynbee tiles (also called Toynbee plaques) are messages of mysterious origin found embedded in asphalt of streets in about two dozen major cities in the United States and four South American capitals.[1][2] Since the 1980s, several hundred tiles have been discovered. They are generally about the size of an American license plate, but sometimes considerably larger. They contain some variation on the following inscription: 

TOYNBEE IDEA

IN Kubrick’s 2001

RESURRECT DEAD

ON PLANET JUPITER.

Some of the more elaborate tiles also feature cryptic political statements or exhort readers to create and install similar tiles of their own.” (via Wikipedia)