‘Brian Meier and his team had dozens of students rate the agreeableness, extraversion and neuroticism of 100 people, based on pictures of their faces and a strap-line identifying each person’s preference for a particular food, such as “I like grapefruit”. People who said they liked a sweet food were judged by the students as more agreeable, suggesting that we implicitly recognise that a taste for sweet things is grounded in a sweet personality.

Are people right to make this implicit assumption? Further studies suggested so. Students who rated their own personality as more agreeable also tended to have a stronger preference (than their less agreeable peers) for sweet foods and drinks. Among a different set of students, a stronger preference for sweet foods correlated positively with their willingness to volunteer their time, unpaid, for a separate unrelated study – considered by the researchers as a sign of prosocial behaviour.’ (via BPS Research Digest).