“The Grateful Dead Archive, scheduled to open soon at the University of California at Santa Cruz, will be a mecca for academics of all stripes: from ethnomusicologists to philosophers, sociologists to historians. But the biggest beneficiaries may prove to be business scholars and management theorists, who are discovering that the Dead were visionary geniuses in the way they created “customer value,” promoted social networking, and did strategic business planning.” (The Atlantic, March 2010).
Related:
- The Grateful Dead invented freemium (smlxtralarge.com)
- Grateful Dead Archivist wanted at UC Santa Cruz (boingboing.net)
- Empire State Building TIE-DYE! (huffingtonpost.com)
