“Bloggers, Tweeters and online marketers will have to tell consumers when they are paid or given freebies to write positive reviews or postings, federal regulators said Monday.
The Federal Trade Commission released updated guidelines Monday designed to provide clarity for bloggers and other online writers about their responsibility to provide consumer disclosure as well as liability issues they face for making false or deceptive claims about products and services.” (WSJ)
Not an issue for me, since I am not paid or given freebies by anyone for anything I write on FmH. (See the ‘disclaimers’ section in the right hand sidebar.)
You should propose writing a series of articles on the ‘attentional focus’ of new models of plasma TVs and ask the companies to send you some review models.
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