Civic Musical Road Plays Rossini’s William Tell Overture: “From Autopia‘s ‘Most Annoying Promotion Ever’ department comes this dispatch from Lancaster, California, where Honda’s marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays ‘The William Tell Overture,’ which you might more readily recognize as the theme to The Lone Ranger.

The quarter-mile stretch of Avenue K renamed ‘Civic Musical Road’ features grooves cut into the pavement in such a way as to make the tires resonate to the tune of Gioachino Rossini‘s classic symphony. The road, which Honda claimed sounded best when ‘played’ on a new Civic going exactly 55 miles per hour, was just one of four ‘melody roads’ in the world and the first in America. ‘I think it’s kind of cool,’ Peggy Llano told the L.A. Daily News. ‘When you are driving out on Avenue K. you’re going out to the middle of nowhere. It’s kind of a nice surprise to come across this thing.’

A lot of Lancaster residents disagreed, which is why we’re writing about this in the past tense. The ‘musical road’ is being paved over today, leaving only the YouTube video after the jump to remember it by.” (Wired)