‘In its most common form, placebo is a white, crystalline substance of a sandy consistency, obtained from the evaporated juice of the Saccharum officinarum plant. The FDA has approved placebo in doses ranging from 1 to 40,000 milligrams.

The long-awaited approval will allow pharmaceutical companies to market placebo in pill and liquid form. Eleven major drug companies have developed placebo tablets, the first of which, AstraZeneca’s Sucrosa, hits shelves Sept. 24.

“We couldn’t be more thrilled to finally get this wonder drug out of the labs and into consumers’ medicine cabinets,” said Tami Erickson, a spokeswoman for AstraZeneca. “Studies show placebo to be effective in the treatment of many ailments and disorders, ranging from lower-back pain to erectile dysfunction to nausea.”

Pain-sufferers like Margerite Kohler, who participated in a Sucrosa study in March, welcomed the FDA’s approval.’