“The [issue of Esquire that hits the newsstands in September] will have an e-ink cover. 100,000 of the total 720,000 print run will be assembled by hand, with parts criss-crossing the globe before ending up newsstands, jumping out at your eyes with shifting images.

Esquire first thought up the idea eight years ago, but the technology was still too clunky. Since then, the Kindle has gone on sale, and the same company that invented the tech used in Amazon’s device — E Ink — is making the covers. The price, although undisclosed, is prohibitive, and Ford has been brought in as a ‘sponsor’: A moving car ad will appear on the inside cover. Esquire even had to design a battery (a ‘six-figure investment’) that was small enough to fit into a magazine and keep things running until the mags are sold. The batteries will last for 90 days.” (Wired)