“They have been used to sell everything from tea bags to bicycles and designer watches but the days of showing chimpanzees in TV commercials could be numbered, if a group of leading scientists gets its way.

The primatologists, who include the world-famous Jane Goodall, have attacked the advertising industry for exploiting chimps as ‘frivolous subhumans’ who can be viewed as objects of fun and ridicule for the sake of commercial gain.

Dressing up chimps in human clothes or making them perform everyday activities gives people the impression that they are not a species in danger of extinction…” (Independent.UK)