Search boxes! With recommended search terms!
It makes sense, right? All the good domain names are gone. Getting people to a specific page in a big site is difficult (who’s going to write down anything after the first slash?). And, most tellingly, I see increasingly more users already inadvertently put complete domain names like “gmail” and “netflix” into the Search box of their browsers out of habit — and it doesn’t even register that Google pops up and they have to click to get to their destination.
But, I ask you: could this be done in the USA? Wouldn’t search spammers and/or “optimizers” ruin this within seconds? I did a few tests with major name brands and they’re almost always the top hit on Google (surprisingly, even Panic). But if Nabisco ran a nationwide ad campaign for a hot new product and told users to Google for “Burlap Thins” to learn more, wouldn’t someone sneaky get there before they do?” (cabel.name)
