‘Marketing The Da Vinci Code to Christians: “If, in retrospect, Hollywood seems to have been oblivious of the risk of the film’s arousing religious ire, it was only reflecting the attitude that had greeted the publication of the book. Reviewers had generally praised the novel, calling it a brainy entertainment and, as sales piled up, marvelling at its broad appeal; somehow, the provocations at its heart were almost uniformly overlooked.” (New Yorker)