“…[I]f consumers were asked to place all of their CD’s and DVD’s, for example, in three piles — those they love, those they like well enough to keep and those they would be happy to have taken away — the piles would most likely be equal. Any system that helps people easily trade away what they do not want for what they do want is ‘a beautiful synchronicity,’ Mr. Silverstein said in an interview.” (New York Times )