Downloading to Dodge Pledge Drives

Podcasting Roils NPR Fund Raising: “While most NPR programming has been streamed online for several years, the portable, time-shifted, on-demand nature of podcasting affords a new level of convenience and access. Yet, at the same time, it can turn ears away from local stations — possibly for good — which could be a problem for affiliates that rely heavily upon member donations to pay the dues to air some of the same programming listeners can now get free as MP3s.” (Wired News)