DNA Kits: “Several years ago, the Internet helped to encourage a greater American fascination with genealogy. Now DNA testing has added a new twist that has people… paying hundreds if not thousands of dollars to look at genetic information in order to uncover details about their heritage.

More than a dozen companies, like Family Tree DNA in Houston, Relative Genetics in Salt Lake City and African Ancestry in Washington, now sell home DNA tests; the prices range from $100 to $900 each.” (New York Times)