“The strategy for marketing the movie The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which will open across the country on December 9, resembles nothing so much as the strategy used to re-elect George W. Bush as president in 2004: Pursue mainstream voters, er, viewers in widely broadcast ads that stress martial valor and family values, and target Christian evangelicals with overtly religious appeals church by church, radio station by radio station.

It’s a strategy that appears to be working, at least so far. While Newsweek, which was given an exclusive look at the rough cut of the movie, says that Lion is ‘only as Christian as you want it to be,’ Ted Haggard, president of the National Association of Evangelicals, describes it as a ‘tool that many may find effective in communicating the message of Jesus to those who may not respond to other presentations.'” (The Chronicle of Higher Education)