“Yes, everyone is a fussy eater these days. The obvious culprit is California, where celebrity dieting whims are turned into gastronomic trends, but I suspect the blame lies much further north, at Starbucks’ HQ in Seattle. Starbucks, after all, can serve a cup of coffee 19,000 different ways, with five varieties of milk (whole, non-fat, “half & half”, organic and, of course, soy). The effect has been to escalate all food choice throughout America, and therefore the world.” (Times Online via robot wisdom)