New Name for ‘War on Terror’ Reflects Wider U.S. Campaign: “The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups, pushing the idea that the long-term struggle is as much an ideological battle as a military mission, senior administration and military officials said Monday.” (New York Times )
The brand name may have changed but the merchandise is still shoddy, exorbitant and irrelevant. Do you think “struggle against violent extremism” was chosen with a view towards its slick, marketable acronym?
